Marketing Manager – Singapore

Job Brief

If you live and breathe marketing and love a good challenge, let’s talk. Broctagon is looking for a versatile marketer who will oversee our inbound sales channel growth, with a primary focus on our latest flagship product – NEXUS 2.0, the industry’s first crypto STP engine.

Your responsibilities will include designing, tracking, and analyzing the performance of our marketing campaigns, managing the marketing budget, and producing the necessary marketing materials.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to lead the content and design teams in creating effective advertising campaigns.

You will be working closely with the managing director and head of sales to help Broctagon build and maintain a strong branding across a wide range of offline and online marketing channels to enhance lead acquisition.

Job Responsibilities

  • Develop strategies and tactics to get the word out about our company, products and services and drive qualified traffic to our door, with a core emphasis on NEXUS 2.0
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, cold prospecting, EDM marketing, with performance analysis
  • Build strategic partnerships with key industry players as well as relationships with media contacts
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives
  • Direct and approve all marketing materials, from websites and pitch decks to hard copy brochures
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups

Job Requirements

  • 2 years or more working experience in marketing, preferably for a finance/crypto/fintech company
  • Demonstrable experience in successful marketing together with the aptitude and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion
  • Solid knowledge of website analytics tools with demonstrable experience in SEO/SEM
  • Excellent verbal and written communication skills
  • A sense of aesthetics and a love for great copywriting and witty communication
  • Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Share a passion, vision, and believe that NEXUS 2.0 can be a game changer
  • Degree in Marketing or related field
  • Fluency in both English and Mandarin
  • You should be keen on working within a start-up style environment, understanding the unique responsibility, creativity and flexibility that is required and the immense rewards that come with it

Quality Traits We Are Looking For

  • Ambitious, self-driven and passionate about directly contributing to the growth of the company
  • Dynamic and highly adaptable to business’s needs and priorities which are constantly shifting and evolving
  • Possess the ability to multi-task and wear many hats if required
  • Confident and able to display leadership qualities
  • Strong lucid communicator with solid writing skills
  • Creative with a keen eye for details
  • Proactive team player who enjoys working with other highly motivated individuals
  • Professional and marketable with a favorable personality

If you are looking to make an impact and play a part in shaping the fintech industry, please send your CV and expected salary to us and we will be in touch.

Job Types: Full-time, Permanent

Salary: From $65,000.00 per year

Schedule:

  • Day shift
  • Early shift
  • Late shift
  • Night shift

Experience:

  • Marketing : 2 years (Required)

Education:

  • Bachelor’s or equivalent (Required)

Location:

  • Singapore (Preferred)

Work Remotely:

  • Temporarily due to COVID-19
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