Job Summary Posted: 27 Oct 2021

If you live and breathe marketing, let’s talk. Broctagon is looking for a versatile marketer who will oversee our inbound sales channel growth for our range of products and services.

Your responsibilities will include designing, tracking, and analyzing the performance of our marketing campaigns, managing the marketing budget, and producing the necessary marketing materials.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to lead the content and design teams in creating effective advertising campaigns.

You will be working closely with the managing director and head of sales to help Broctagon build and maintain a strong branding across a wide range of offline and online marketing channels to enhance lead acquisition.

What We Offer
  • Dress Code: Be comfortable at work with smart casual attire
  • Location: Our highly accessible office located in the heart of the CBD
  • Care: Comprehensive coverage on clinical, hospitalisation and wellness program
  • Balance: Skip the peak hour rush and commute at flexible timings
  • Flexibility: For two days a month, feel free to work from anywhere, even when full office routine returns
  • Food: Well-stocked pantry for refueling throughout the day. Alcohol included
  • Bonding: Go beyond colleagues through company bonding events held several times a year
  • Continuous Growth: Half-yearly appraisals for consistent self-improvement and goal setting
  • Dynamic Environment: Regional exposure in a sunrise industry with chances to visit and work across our global offices
  • Fun and Lively Work Culture: Collaborate and communicate freely with our open-plan office workspace and flat hierarchy culture
  • Develop strategies and tactics to get the word out about our company, products and services and drive qualified traffic to our door, with a core emphasis on our flagship product – NEXUS 2.0
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels such as content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, cold prospecting, EDM marketing, with performance analysis
  • Build strategic partnerships with key industry players as well as relationships with media contacts
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely while effectively managing agencies, vendors, providers to be in line with company objectives
  • Direct and create marketing materials, from websites and pitch decks to event booths
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • 2 years or more working experience in marketing, preferably for a finance/crypto/fintech company
  • Demonstrable experience in successful marketing together with the aptitude and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading multi-channel marketing campaigns that engage, educate, and motivate conversion
  • Solid knowledge of website analytics tools with demonstrable experience in SEO/SEM
  • Excellent verbal and written communication skills
  • A sense of aesthetics and a love for great copywriting and witty communication
  • Numerically literate, comfortable working with numbers, making sense of metrics and ability to quantity performance
  • Up to date with the latest trends and best practices in digital marketing
  • Degree in Marketing or related field
  • Fluency in spoken mandarin preferred
  • You should be keen on working within a start-up style environment, understanding the unique responsibility, creativity and flexibility that is required and the immense rewards that come with it
Quality Traits
We Are Looking For

These traits are aligned with the 8 company values that all candidates are expected to embrace.

  • Ownership – Share accountability for the business and be highly adaptable to the business’s needs and priorities which are constantly evolving
  • Professionalism – Always conduct yourself well, knowledgeably and with a favorable attitude
  • Challenge – Possess the ability to multi-task and wear many hats when required
  • Integrity – Be a strong lucid communicator of accurate and true information
  • Teamwork – Be a proactive team player who enjoys working with other highly motivated individuals
  • Innovation – Be creative with a problem-solving aptitude
  • Gratitude – Show appreciation generously and enjoy the journey
  • One Company One Family – Acknowledge that the whole is greater than the sum of its parts and playing your role well is pivotal to the overall success of the family
If you are looking to make an impact and play a part in shaping the fintech industry, please click here to apply. Alternatively, you can also send your CV to us at [email protected] and we will be in touch.
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