Broctagon at iFX Expo Asia 2024: A Showcase of Innovation and Global Connections

iFX Expo Asia 2024 was a fantastic opportunity for Broctagon to connect with both new and existing partners while engaging with a broad spectrum of fintech professionals from across the globe. The event emphasized the increasing demand for innovative solutions, and we proudly presented our multi-asset liquidity, broker technology, flagship FX CRM, and managed prop solutions — all developed to meet the evolving needs of our partners worldwide.

The positive feedback on the competitiveness of our offerings, coupled with recognition from existing clients for our dedicated support, reinforced our commitment to driving innovation and empowering brokers worldwide. Our booth, prominent overhead banner showcasing our brand, became a central hub for valuable conversations, drawing in attendees from all corners of the expo floor.

Charting New Ground with CommsCraft

Among the highlights was the unveiling of CommsCraft, our latest product designed to empower IBs with custom commission schemes. CommsCraft makes it easy for IBs to create unique commission structures, including multi-tier hierarchies and real-time calculations, providing flexible, tailored compensation plans with minimal effort. Best of all, it’s free to get started, and the launch was met with great enthusiasm from attendees.

Tech Transforming IB Growth: Insights from our CEO Don Guo’s Panel

Our CEO, Don Guo, took the stage during the panel discussion on “IBs and Affiliates for Successful Business Development” to share how technology is transforming both client acquisition and retention strategies, particularly as IBs and affiliates embrace automation tools. A key case study demonstrated how one IB of a prominent broker achieved over 300% growth in their network within a year of implementing CommsCraft, showcasing the power of scalable, tech-driven solutions to drive meaningful growth.

Sweet Treats and Local Growth: Expanding in Thailand

To enhance the event experience, we introduced a touch of Thai culture with herbal inhalers in four refreshing aromas — a nod to local traditions — and travel vanity bags perfect for business travellers. And if you spotted our candy girls handing out sweet treats, you likely enjoyed a refreshing boost to help you through the day. These gestures ensured our partners left with more than just great conversations.

These efforts align with our broader vision for growth, particularly in Thailand, where we’re expanding our team to meet the increasing demand for our FX solutions. The Thailand market is known for its dynamism, and we’re excited to contribute to its growth by ensuring our partners receive the localized support they need to thrive.

Building New Bridges and Strengthening Partnerships

The iFX Expo provided the perfect platform for us to connect with new friends and partners, as well as strengthen existing relationships. We were especially grateful to host a private meetup, offering a more intimate setting for deeper conversations and strengthening partnerships. The meaningful discussions we had will continue in the months ahead, and whether you met us for the first time or have been a long-standing partner, we truly appreciate your trust and interest in Broctagon. We look forward to reconnecting at future events!

Relive the Moments: Event Highlights Gallery

We’ve captured some of the standout moments from the expo in a gallery of highlights. From our bustling booth to the incredible people we had the pleasure of meeting, these snapshots showcase the collaboration and innovation that made iFX Expo so memorable. Explore the gallery and see if you can spot yourself among the highlights!