AXIS CRM v7.38.0 Update – Google Analytics & Google Tag Manager
Wondering what’s really driving your conversions? Our latest CRM integration with Google Analytics (GA) and Google Tag Manager (GTM) delivers the answers, offering real-time tracking and behavioral insights across your entire brokerage funnel.
Notable client interactions such as registrations, KYC submissions, logins, and first deposits are automatically tracked and pushed to your Google Analytics account. GTM handles the tagging, while GA provides clear visibility into user behavior, conversion paths, and campaign performance — all without manual setup.
With live analytics, you can pinpoint drop-off points, measure ROI, and refine re-engagement strategies to turn insights into action.
Key Function Highlights
1. Automated Event Tracking
Track key activities—registrations, KYC submissions, first deposits, and logins—directly from your CRM to GA & GTM, with no manual tagging required.
2. Marketing Performance Analysis
Measure campaign effectiveness across various channels, including social media and paid advertisements. Identify which platforms deliver results and optimize accordingly.
3. Client Funnel & Drop-Off Insights
Visualize the full client journey and uncover where users disengage. Utilize these insights to refine marketing strategies, enhance user experience, and implement targeted follow-up strategies to improve conversion rates.
4. UTM Tracking for Source Attribution
Capture Urchin Tracking Module (UTM) parameters to determine which traffic sources and campaigns contribute most to client registrations. Leverage this data to allocate marketing resources effectively and optimize return on investment (ROI).
About Broctagon Fintech Group
Broctagon Fintech Group is a leading multi-asset liquidity and FX technology provider headquartered in Singapore, with over 15 years of global presence across China, Hong Kong, Malaysia, India, Thailand, and Armenia. We deliver performance-driven, bespoke solutions to more than 350 clients in over 50 countries, offering institutional-grade liquidity, brokerage and prop trading solutions, as well as enterprise blockchain development.
