15 Years of Broctagon
Our Visual Brand Journey
Every design tells a story – a pursuit of ambition, challenges, and triumphs that shape who we are. This time, it’s not about our technology and services you’re familiar with. Instead, we invite you to explore the milestones that have defined the Broctagon brand, as these chapters inspire us toward new horizons.
Our Logo Blueprint
2009
We’ve got your back
Professionalism
Challenge
Integrity
Teamwork
Innovation
Gratitute
One Company One Family
Our origin logo tells a story of trust, aspiration, and turning necessity into opportunity. Born from the need for a dependable solutions provider, we coined ‘Broctagon’ from ‘Bro,’ representing the camaraderie in our motto: ‘We’ve got your back.’ and ‘Octagon’, representing our eight foundational values: OPCITIGO.
The suit within the logo anchors our commitment to professionalism and service, framed by an octagon symbolizing stability and fortitude. When the market couldn’t provide the reliability we sought, we rose to the occasion, transforming into the steadfast partner we envisioned.
As we broadened our services, our brand evolved in tandem. The number ‘8’ in our original logo inspired our infinity symbol, embodying our vision of limitless possibilities.
This infinity symbol now represents our commitment to empowering businesses with infinite synergies within our ecosystem and enabling individuals to unlock their boundless potential with us. This evolution captures our dedication to driving innovation and that everything is possible.
2016~
Infinite Synergies
2019
Our BROC10 logo was a masterful creation by our lead designer, seamlessly integrating the “10” into our brand identity with an added touch of finesse. This distinctive logo was proudly featured on a series of limited-edition merchandise, commemorating the grand opening of our Singapore HQ.
2024
Our Hearts
On Our Sleeves
Each shirt is a chapter in our story, transcending mere apparel to become a canvas for our pride and aspirations.
Discover how our milestones are interwoven into our designs and uncover the secret behind how we show up looking good and feeling great for every occasion.
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The “upgraded” Nexus 2.0 tee marks a pivotal moment in the evolution of our liquidity aggregator. The sleek black base with vibrant pink logo is a nod to the bold strides we’ve taken and the significant progress we have achieved onboarding notable industry leaders onto NEXUS (Network of Exchanges for Universal Settlement).
The stark color contrast was chosen to highlight the dynamic and transformative changes we’re bringing to this exciting new landscape.
NEXUS 2.0 (Electric Pink) Tee
Year 2022
Amidst the pandemic’s challenges, we introduced the Midnight Signature Tee. Designed with minimalism in mind, its deep black hue captures the essence of quiet strength and enduring elegance, symbolizing resilience and calm during uncertain times.
This tee was more than just apparel; it was a symbol of unity for our team, representing our resolve to staying close in spirit, even when physically apart. It embodies our shared strength and the enduring bond that kept us together through the darkest moments.
Broctagon Midnight Signature Tee
Year 2020
This luxurious gold-threaded polo tee, featuring a customized resin logo label, was designed to commemorate Broctagon’s decade of fintech finesse and to celebrate the grand opening of our new Singapore headquarters.
This exclusive piece represents our commitment to innovation with a touch of elegance, marking a significant milestone in our journey.
Broc10 Anniversary Polo Shirt
Year 2019
To promote the launch of our global liquidity aggregator, NEXUS, we introduced our first tee in a vibrant pink and navy-blue combination. This bold color pairing represented the fusion of innovation and stability, reflecting the dynamic and reliable nature of our platform.
The pink symbolized the exciting frontier of digital assets, while the navy blue conveyed the trust and depth of our approach to FX and crypto trading. This tee stands as a symbol of our journey into the new world of digital finance and the cutting-edge technology that defined it.
NEXUS Pioneer Tee
Year 2018
A classic edition of the Dri-Fit tee was also released to celebrate the unveiling of our newly minted logo.
This tee, as the first design to showcase our new logo, also symbolizes our expanded vision to influence various industry facets. The iconic infinity symbol taking center stage reflects our belief that innovation and opportunities are limitless. As we introduced this new brand identity, we embarked on a new era of creativity and forward-thinking, setting the stage for Broctagon’s exciting future.
Broc Infinity Round Tee (Classic Edition)
Year 2018
In a defining moment for Broctagon, we proudly unveiled our newly minted logo, celebrated for the first time through our exclusive Dri-Fit tee.
This tee, as the first design to showcase our new logo, also symbolizes our expanded vision to influence various industry facets. The iconic infinity symbol taking center stage reflects our belief that innovation and opportunities are limitless.
As we introduced this new brand identity, we embarked on a new era of creativity and forward-thinking, setting the stage for Broctagon’s exciting future.
Broc Infinity Round Tee (Dri Fit Edition)
Year 2018
This tee marks the inception of our blockchain division, capturing Broctagon’s fearless leap into the frontier of fintech innovation.
Drawing from our rich legacy in traditional finance, it symbolizes our bold fusion of time-honored expertise with groundbreaking technology, forging a path to the future of finance.
ICOMain Ingenui-Tee
Year 2017
Our ladies poised in elegant midnight tones for our grandest expo booth yet, crafted to resemble an exclusive VIP lounge.
Spanning over 3,500 sq ft, it features a bar, massage chairs, a social hub and even a VR gaming zone, embodying the pinnacle of business excellence and world-class service.
Polo Dress (Eclipse Set)
Year 2016
Our gentlemen distinguished in pristine white for our grandest expo booth yet, crafted to resemble an exclusive VIP lounge.
Spanning over 3,500 sq ft, it features a bar, massage chairs, a social hub and even a VR gaming zone, embodying the pinnacle of business excellence and world-class service.
Polo Tee (Eclipse Set)
Year 2016
This hoodie pays homage to our original tongue-in-cheek tagline, capturing the essence of Broctagon’s founding principles – a solutions provider you can trust.
“We’ve got your back bro” Hoodie
Year 2014
This baseball tee was created as a reminder of Broctagon’s strong team rapport, an essential driving force that has forged the company into one of the fastest-growing stars in the industry.
Featuring a bold, collegiate typeface and contrasting sleeves, this design embodies our commitment to teamwork and excellence. The vintage-inspired print captures the enduring spirit of collaboration and fortitude that defines us.
Broctagon Baseball Tee
Year 2013
Our Global Hellos
Magic always happens when we meet face-to-face. Our love for these personal connections drives us to create expo booths that are more than just spaces — they’re immersive experiences. Thematically designed, each booth offers a comfy and engaging environment where meaningful exchanges can really thrive.
Whether we’re sharing the next big collaborative idea, getting valuable feedback, or just enjoying some friendly banter, we treasure every moment with friends, both old and new.
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Theme:
Onyx & Aurum
Theme:
Onyx & AurumA bold departure from our usual pristine white palette, we opted for a sleek, modern design that immediately captures attention. Dominated by a sophisticated black base with strikingly contrasting gold accents, we aimed for the premium nature of our services to stand out in a sea of exhibitors.
Theme:
Synergy Epicentre
Theme:This expansive booth, crafted to resemble a state-of-the-art bank with distinct mini zones for each product, creates an organized and engaging environment. Visitors can explore our offerings in focused spaces with the guidance of respective specialists, while also experiencing firsthand the synergy between our diverse products and how they seamlessly integrate and complement each other. The crisp white canvas, interwoven with illuminated maroon lines, reflects our brand’s ethos of clarity, professionalism, and forward-thinking design.
Theme:
The VIP Exclusive
Welcome to the ultimate expo playground—our grandest booth yet, styled to replicate a VIP lounge for the high-flying elite Imagine entering a luxurious 3,500 square foot space, where you’re greeted like a star and invited to leave your initials on our guest signatory wall. Then, grab a drink at our swanky bar, kick back in plush massage chairs, get immersed in our VR gaming zone, and mingle in our buzzing social hub. This wasn’t just an exhibit; it’s an experience, showcasing the world-class service and premium quality you can expect when working with Broctagon. It was so successful that we had to bring in bouncers for crowd control.
2024
BANGKOK
Theme: Onyx & Aurum
A bold departure from our usual pristine white palette, we opted for a sleek, modern design that immediately captures attention. Dominated by a sophisticated black base with strikingly contrasting gold accents, we aimed for the premium nature of our services to stand out in a sea of exhibitors.
2018
SHANGHAI
Theme: Synergy Epicentre
This expansive booth, crafted to resemble a state-of-the-art bank with distinct mini zones for each product, creates an organized and engaging environment. Visitors were able to explore our offerings in focused spaces with the guidance of respective specialists, while also experiencing firsthand the synergy between our diverse products and how they seamlessly integrate and complement each other. The crisp white canvas, interwoven with illuminated maroon lines, reflects our brand’s ethos of clarity, professionalism, and forward-thinking design.
2016
SHANGHAI
Theme: The VIP Exclusive
Welcome to the ultimate expo playground—our grandest booth yet, styled to replicate a VIP lounge for the high-flying elite. Imagine entering a luxurious 3,500 square foot space, where you’re greeted like a star and invited to leave your initials on our guest signatory wall. Then, grab a drink at our swanky bar, kick back in plush massage chairs, get immersed in our VR gaming zone, and mingle in our buzzing social hub. This wasn’t just an exhibit; it was an experience, showcasing the world-class service and premium quality you can expect when working with Broctagon. It was so successful that we had to bring in bouncers for crowd control.
Past Event Spotlights
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Our Brand Assets
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Auto Compact Umbrella
Where Creativity Meets Purpose.
Our passion for creating brand collateral is deeply personal. We create items that we find essential, hoping they will benefit you in the same way. Our magnetic bottle openers are there to celebrate your victories, while our water-resistant vanity bags safeguard your essentials on business trips. Our elegant tote bags support your commitment to a greener world, and our mobile screen sprays keep you sanitized during your hectic days on the move. Each piece blends smart design with style, so you can carry it with pride and a touch of flair.
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Gift Cards
Tumbler
Lanyards
Corporate Brochures
Luxury Card Deck
Writing Essentials
Serious Craft, Playful Design.
Our repertoire of brand collateral is a perfect mix of dedication and whimsy, just like us. We love what we do, and it shows in our designs, which is why you’ll find quirky, pun-filled twists every now and then. We believe creativity should be fun and we try to infuse that element so that each piece we create not only serves a utility but brings a smile, proving that a dash of humour makes everything better.
Vanity Bags
Where Creativity Meets Purpose.
Our passion for creating brand collateral is deeply personal. We create items that we find essential, hoping they will benefit you in the same way. Our magnetic bottle openers are there to celebrate your victories, while our water-resistant vanity bags safeguard your essentials on business trips. Our elegant tote bags support your commitment to a greener world, and our mobile screen sprays keep you sanitized during your hectic days on the move. Each piece blends smart design with style, so you can carry it with pride and a touch of flair.
Bottle Opener
Bath Linens
Screen Mist Cleaner Kit
Cap
Auto Compact Umbrella
Gift Sets
Serious Craft, Playful Design.
Our repertoire of brand collateral is a perfect mix of dedication and whimsy, just like us. We love what we do, and it shows in our designs, which is why you’ll find quirky, pun-filled twists every now and then. We believe creativity should be fun and we try to infuse that element so that each piece we create not only serves a utility but brings a smile, proving that a dash of humour makes everything better.
Gift Cards
Tumbler
Thermochromic Mug
Herbal Inhaler
Mobile Charging Kits
Lapel Pin
Lanyards
Corporate Brochures
Multi-Charging Cables
Luxury Card Deck
Writing Essentials
Red Packet
Business Card Case
Travel Essentials
Paper Bags
Accessories Pouch
Our Name Card Evolution
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Theme: Spotlight Fuschia
To be strikingly visible in a deck of name cards, we jazzed up our name cards with a vibrant pink splash and bold fonts that are impossible to ignore. To add a personal touch, we’ve included a vexel-style profile pic for that cool digital avatar vibe while keeping it real. 2023
Theme: Gilded Anniversary
Celebrating our first decade, we spared no expense in creating our most luxurious name card yet. Featuring a dazzling blend of gold hot-stamping and textured spot UV geometric tessellation on sleek PVC, this card was a surefire head-turner at every networking event.
2019
Theme: Transparency, literally
We challenged ourselves to design a card that embodies one of our key values – integrity. What better way to show off our transparency than with a name card that’s, well, see-through. The result: an awesome transparent PVC card, half-coated with frosted white ink. Tough and sleek, this card was always a great conversation starter and never fails to leave a lasting impression.
Theme: The ESG Variant
The eco-friendly counter- part is crafted from sustainable kraft paper. While preserving the sleek, contemporary de- sign, this version features a warm, natural finish that highlights our dedication to both style and our planet.
Couple of years forward, we transitioned mostly to digital name cards in our ESG movement. e.g. https://broctagon.com/lingling
Theme: Infinity & Beyond
Say hello to the first name card featuring our refreshed corporate colors and newly minted logo with the infinity glyph. This card debuts a two-tone design to reflect the dynamic duality of the Forex market as well as the versatility of our team. 2016
Theme: Arrow Dynamic
In tandem with the complete overhaul of our website and marketing materials to reflect our expanded solutions suite, our name card also underwent a transformation. Featuring twin arrows, we sought to capture the essence of the FX industry—symbolizing the opportunities present in every Up and Down. 2014
Theme: Maximum Minimalist
Behold our very first name card—an embodiment of minimalist charm long before it was trendy. Featuring nothing but our logo, this card proves that sometimes less is just…less. But don’t be fooled by its simplicity; it’s all about making a bold statement without the bells and whistles, allowing our identity to take center stage effortlessly. 2011Our Season Greetings
170
Designs & Counting.
of Legacy,
Infinite Horizons Ahead.Extraordinary would be an understatement. Broctagon’s journey has been a kaleidoscope of highs and lows, a rich tapestry woven with every shade of emotion, triumphs, and challenges. As we celebrate 15 amazing years, our hearts brim with gratitude. To our phenomenal clients, partners, and our stellar team – you are the true champions of our story.
On July 24th, we honor not just a date, but the embodiment of our 24/7 dedication to excellence and steadfast support for you round-the-clock. From our humble beginnings, we’ve held fast to one founding principle: We’ve got your back. This promise has seen us through every obstacle, guiding us with integrity, inspiring us to take ownership, and uniting us through teamwork.
To our partners and clients, your trust has been the wind in our sails.
To our incredible team, your passion and dedication are the heartbeat of Broctagon.
Together, we’ve created something truly special.
Here’s to the first 15 years of breaking new ground and onward to a horizon of infinite possibilities.
DON GUO
CEO, Co-founder,
Broctagon Fintech Group
