Introduction

Google Tag Manager (GTM) and Google Analytics (GA) provide brokers with real-time insights into trader behavior, marketing effectiveness, and conversion bottlenecks, enabling data-driven decisions in the competitive FX and CFD brokerage space. GTM simplifies event tracking by managing tracking codes without manual implementation, while GA delivers in-depth analytics on client interactions and conversion funnels. Together, they help brokers optimize user engagement, measure campaign performance, and refine marketing strategies to maximize client acquisition and retention.

Integration

Broctagon x Google

This integration seamlessly connects AXIS FX CRM with Google Tag Manager (GTM) and Google Analytics (GA), enabling brokers to track key client actions throughout the entire client journey, from lead generation to funding. Registrations, KYC submissions, first deposits and logins are automatically captured in Google Analytics, eliminating the need for manual tracking. This automation provides brokers with a structured, data-rich view of client behaviour at every stage.

By leveraging GA’s advanced reporting and segmentation tools, brokers can analyse engagement trends, identify drop-off points, and implement targeted re-engagement strategies. This integration ensures that marketing efforts are continuously refined based on real-time insights, enhancing conversion rates and improving return on investment (ROI).

App Details

Key Features

Automated Event Tracking
Instantly sync key client activities—registrations, KYC submissions, first deposits, and logins—from the CRM to GTM & GA. Eliminate the need for manual tracking and gain real-time visibility into client interactions.
Marketing Performance Analysis
Measure the effectiveness of marketing campaigns across various channels, including social media and paid advertisements. Identify which platforms drive engagement and conversions, enabling data-driven optimizations to improve campaign success.
Client Funnel & Drop-Off Insights
Analyse the client journey from initial registration to deposit and pinpoint where users drop off. Utilize these insights to refine marketing strategies, enhance user experience, and implement targeted follow-up strategies to improve conversion rates.
UTM Tracking for Source Attribution
Track Urchin Tracking Module (UTM) parameters to determine which traffic sources and campaigns contribute most to client registrations. Leverage this data to allocate marketing resources effectively and optimize return on investment (ROI).